What we do

Build. Automate.
Grow.

Industry-agnostic, service-specific. Every engagement is led by people who have done it before.

Quick answers

Straight answers, up front.

How much does a small business website cost with NinjaDev?

Our Website Launch package starts from $7,500. It covers a 5–10 page site that is mobile-first, with SEO foundations, analytics and lead capture, typically delivered in 4–6 weeks. E-commerce stores start from $10,000. Final pricing depends on scope, and you will know the price before we start.

Do you work outside Southern California?

Yes. NinjaDev is based in Huntington Beach in Orange County and works with clients nationwide. Engagements run remotely through video calls, shared project boards and your own tools, so location does not limit the work. Calls are scheduled Monday to Friday, 9:00 AM to 5:00 PM Pacific Time.

What is a Tech & Growth Audit?

A Tech & Growth Audit is a 90-minute working session followed by a written plan that tells you what to build, automate or fix first. It costs $750, and the fee is credited toward any project you start with us afterward. It is a low-risk way to get a senior second opinion.

What does AI Assistant Setup include?

We pick the right AI assistant for your business, connect your email, calendar and CRM one tool at a time with safe permissions, set up 3–5 proactive routines such as a morning brief, follow-up reminders and inbox triage, and train your team. The package starts from $1,500, one-time.

Do you offer ongoing marketing?

Yes. The Growth Retainer starts from $2,500 per month and covers SEO, analytics, conversion optimization and monthly reporting. Paid Ads Management for Google Ads and paid social starts from $1,500 per month, with ad spend billed separately. Dashboard Care keeps your reporting current from $500 per month.

Who leads the work?

A senior team led by founder Jon Gryn, who has shipped enterprise software for more than 15 years. NinjaDev is Top 1% Expert-Vetted on Upwork with a 5.0 rating and 100% Job Success across 50+ projects. The person you scope with is the person who ships, or leads the small team that does.

Clear starting points

Packages

Clear starting points. Every engagement is scoped with you first — you'll know the price before we start.

01 — Strategy

NinjaDev's Tech & Growth Audit is a 90-minute working session plus a written plan that tells you what to build, automate or fix first.

Tech & Growth Audit

A 90-minute working session and a written plan: what to build, automate or fix first.

$750 · credited toward any project

02 — Build — Web & application development

NinjaDev's Build service designs and develops websites, e-commerce stores, custom software and MVPs, with QA and testing before launch.

Website Launch

A 5–10 page site: mobile-first, SEO foundations, analytics and lead capture. Typically 4–6 weeks.

From $7,500

E-commerce Store

Shopify or WooCommerce store setup, product catalog, payments and analytics.

From $10,000

Custom Software & MVP

Applications, portals and integrations, scoped together.

From $25,000

QA & Testing

Test plans, manual and automated testing before you launch.

From $3,000

See it in practice: Cloud Athletic · jongryn.com. Read: How much does a small business website cost in 2026?

Custom Software & Cloud

Full-stack product engineering: React and TypeScript front ends, Node, Python or .NET services, Postgres, and event-driven integrations between the systems that currently don't talk to each other.

Cloud architecture on AWS, Azure or GCP — infrastructure as code, CI/CD, observability and cost review baked in from the first sprint rather than bolted on after launch.

We are equally happy taking a greenfield product from whiteboard to launch, or inheriting a codebase someone else left behind and making it safe to change again.

E-Commerce Engineering

Shopify and Shopify Plus builds, headless storefronts, WooCommerce migrations, and the unglamorous integration work — ERP, 3PL, tax, subscriptions, and payment flows — that determines whether a store actually scales.

We've driven hypergrowth for DTC brands and B2B catalogs alike: checkout optimization, merchandising logic, performance budgets, and analytics that attribute revenue accurately.

Every build ships with a measurement plan, so the roadmap after launch is argued from conversion data instead of opinions.

Quality Assurance

A test strategy that balances manual exploratory testing with automation where it pays back: Playwright or Cypress end-to-end suites, API contract tests, and regression packs wired into CI.

We define entry and exit criteria, triage severity honestly, and give you a defect trend you can show a board — not a spreadsheet of screenshots.

Cross-browser, device, accessibility and performance coverage included, so quality protects velocity instead of slowing it down.

03 — Automate — AI consulting & automation

NinjaDev's Automate service sets up AI assistants, AI pilots and workflow automation that connect the tools a business already uses.

AI Assistant Setup

We pick the right AI assistant for your business, connect your email, calendar and CRM one tool at a time with safe permissions, set up 3–5 proactive routines (morning brief, follow-up reminders, inbox triage) and train your team.

From $1,500 (one-time)

AI & Automation Pilot

One workflow automated end to end. Fixed scope, typically 3–4 weeks.

From $5,000

Read: How to set up an AI assistant safely

AI & Machine Learning

We build AI that survives contact with production. Most engagements start with a retrieval-augmented (RAG) assistant grounded in your own documents, tickets or product catalog — then grow into the workflows around it: evaluation harnesses, guardrails, human review queues and cost controls.

Typical builds include internal copilots over Confluence and Zendesk, document extraction pipelines, product classification and enrichment for large catalogs, and forecasting models wired into the tools your team already uses.

In real estate we most often deploy this as transaction document extraction — pulling dates, parties and contingency deadlines out of purchase agreements and disclosure packets, then pushing them into the CRM and calendar automatically.

You get a working system in your stack — OpenAI, Anthropic or open-weight models on AWS Bedrock — with the eval numbers to prove it beats the manual process it replaces.

AI Implementation

Putting AI to work inside the way your team already operates: choosing the right model for the job, connecting it to your documents and systems, and adding review steps before anything reaches a customer.

We start with one process where the time cost is obvious, measure the result against the manual baseline, then expand from there.

Workflow Automation

The repetitive handoffs between forms, inboxes, spreadsheets and your CRM, replaced with automated flows that run on their own and flag a person when something needs judgment.

CRM integrations, lead routing, document generation, scheduled reports and syncs between the tools you already pay for — documented so your team can own them.

04 — Grow — Digital marketing & data visualization

NinjaDev's Grow service runs SEO, analytics, paid ads and conversion work, and builds dashboards that bring sales, marketing and operations data into one view.

Business Dashboard

A live dashboard in Looker Studio or Power BI that brings your sales, marketing and operations data into one view.

From $3,500

Dashboard Care

Monthly updates, new reports and data-source maintenance.

From $500/mo

Growth Retainer

SEO, analytics, conversion optimization and monthly reporting.

From $2,500/mo

Paid Ads Management

Google Ads and paid social: setup, management and reporting. Ad spend billed separately.

From $1,500/mo

See it in practice: Purity Products · Chavez Homes. Read: How AI assistants recommend local businesses

Digital Marketing

Full-funnel strategy tied to pipeline, not impressions. Technical and content SEO, paid search and paid social, landing page systems, and lifecycle email that compounds instead of churning.

We start with an audit of what already converts, cut the spend that doesn't, and build a testing cadence you can run without us.

For real estate clients that usually means geo-farming campaigns tied to a specific set of ZIP codes and turnover data, listing launch sequences, and speed-to-lead routing so an inquiry gets a human reply in minutes.

Reporting is revenue-first: cost per qualified lead, contribution margin, and payback period — the numbers a founder or CFO will actually act on.

Digital & Social Media Marketing

Always-on programs across Instagram, TikTok, LinkedIn and YouTube — built on a content engine with a real calendar, a hook library, and creator or UGC partnerships where they outperform brand-owned posts.

Paid social is managed alongside organic so creative learnings move in both directions, and audiences are retargeted through the same lifecycle flows as your email list.

The goal is repeat buyers and inbound conversations, measured against revenue — not follower counts.

Marketplace SEO & Listing Management

Amazon, eBay and Walmart listing programs: keyword and category research, title and bullet optimization, A+ content, backend search terms, variation structures, and image sets that survive marketplace compliance review.

Ongoing management covers buy-box health, pricing and repricing rules, inventory and FBA feed hygiene, review velocity, and dispute handling when listings get suppressed or hijacked.

The same listing discipline applies to property inventory: syndication to Zillow, Realtor.com and brokerage feeds, with consistent media, remarks and status so a listing never goes stale across portals.

We treat marketplaces as a search channel with its own ranking algorithm — because that's exactly what they are.

Creative Content

Brand systems, messaging frameworks, product photography direction, short-form video, and the copy that carries all of it — produced against the channels it will actually run in.

We build reusable creative kits (templates, motion presets, tone-of-voice rules) so your in-house team can keep shipping between engagements.

Creative is tested like everything else: variants, holdouts, and a clear read on which concept moved the number.

Data Visualization & Dashboards

We connect the tools you already pay for — CRM, Google and Meta ads, MLS exports, call tracking, QuickBooks — into one live view, so the numbers stop living in five tabs and a spreadsheet someone rebuilds every Monday.

Custom dashboards built around the decisions you actually make: cost per lead by source and farm area, listing-to-close conversion, agent performance across a brokerage, marketing spend against closed volume, and pipeline visibility for escrow and lending files.

Reporting is automated and scheduled — the manual export-and-format work disappears, and you get an honest read on what to fund next month.

05 — Lead — Project & product leadership

NinjaDev's Lead service provides senior project management, product ownership and fractional CTO leadership on a monthly retainer.

Project Management

A senior delivery lead who runs your project: scope, schedule, vendors and status.

From $4,500/mo

Product Ownership

A fractional product owner who manages your roadmap and backlog and works directly with your developers.

From $5,000/mo

Fractional CTO

Senior technology leadership and build-vs-buy decisions, about 10–15 hours a month.

From $6,000/mo

See it in practice: Technical program management · CybertIQ. Read: What is a fractional CTO?

Product & Project Management

Embedded senior product owners and delivery leads running Scrum or Kanban — whichever fits the work — with a backlog written in outcomes rather than tickets.

We handle discovery, roadmap sequencing, sprint planning, stakeholder communication, and the release rituals that keep a launch from becoming a fire drill.

If your team is shipping but can't say why, or planning but not shipping, this is usually the fastest intervention available.

Prices are starting points in USD. Final pricing depends on scope.

Book a free 30-minute call

FAQ

Questions we get before signing.

Straight answers. If yours isn't here, ask us directly — we'll answer it the same way.

Client voice

Senior work, in clients’ own words.

“Easily one of the best people you will find on Upwork… he was able to provide invaluable insights on current and future projects.”
Upwork clientPayment Gateway projectVerified on Upwork ↗
Jon has been a pleasure to work with… Thanks for helping us again! Look forward to working together again soon.
Brandon Oxendine, Founder, Ecommerce Consultant at BOx DigitalBrandon OxendineFounder, Ecommerce Consultant at BOx Digital
Jonathan has demonstrated outstanding project management skills, seamlessly balancing strategic planning with day-to-day execution. His expertise in ClickUp integration has been a game-changer for our team, optimizing workflows and ensuring that every task is accounted for and progressing efficiently. Jonathan's ability to anticipate project needs, proactively address challenges, and communicate effectively with the team has created a smooth and collaborative work environment. His attention to detail and strong…
Nichole McKinney, CEO at BICSNichole McKinneyCEO at BICS
Working with Jon as our project manager was an absolute pleasure. From start to finish, he demonstrated outstanding professionalism, communication, and organization. He truly went above and beyond to ensure that everything ran smoothly, meeting deadlines and keeping the team on track. Jon's ability to manage multiple tasks and stakeholders with ease made a significant impact on the success of the project. He was proactive in addressing any challenges that arose and provided valuable solutions every step of the…
Eric Santiago, Digital Marketing Director at Purity ProductsEric SantiagoDigital Marketing Director at Purity Products
Jonathan is easily one of the best people you will find on Upwork, and that's probably an understatement. He was able to provide invaluable insights on current and future projects, and we are looking forward to working with him in the future.
Milan Odufuye, CEO at Pivotal Workout Corp.Milan OdufuyeCEO at Pivotal Workout Corp.
Excellent work. Very personable, focussed, bright. Would I rehire? I already did! Bill
Bill Kilpatrick, CEO at DriveBill KilpatrickCEO at Drive

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