How much does a small business website cost in 2026?

What does a small business website cost in 2026?

Industry surveys put a simple 5–10 page business site at roughly $3,000–$15,000, a larger 10–20 page site at $15,000–$35,000, and a small e-commerce store (under 100 products) at roughly $5,000–$15,000 (Swydo, 2026). Where you land in that range depends less on page count than on who builds it and what the site has to do.

What drives the price up or down?

• Who builds it. A freelancer, a small agency and a senior team price very differently — and the difference usually shows up in how well the site converts and how long it lasts.
• Content. Writing, photography and product data are often the slowest and most underestimated part.
• Integrations. Connecting a CRM, booking system, payment provider or inventory adds real work.
• Search and lead capture. A site built to be found and to turn visitors into enquiries takes more care than a brochure.

What should a $7,500 website include?

Our Website Launch package covers a 5–10 page, mobile-first site with SEO foundations, analytics and lead capture, typically delivered in 4–6 weeks. That's the baseline we think every small business site should meet.

Is a cheaper website a false economy?

Sometimes. A low-cost site that nobody finds, or that doesn't turn visitors into calls, costs more than it saves. The question to ask isn't "what's the cheapest site?" but "what will this site need to do for the business, and what does that cost to do well?"

How should I budget for a website?

Budget for the build, plus a small ongoing amount for hosting, updates and improvements. If the site is meant to generate leads, plan for search and analytics work after launch, too — that's where most of the return comes from.