Developed and maintained websites using Adobe Experience Manager (AEM) for Experian’s Shared Marketing division, focusing on creating and managing web content for various marketing campaigns and initiatives.
Measurable Achievements:
- Successfully launched 7 marketing campaigns: Developed and launched websites and landing pages for 7 marketing campaigns using AEM, ensuring consistent branding, engaging content, and a seamless user experience.
- Improved website performance by 15%: Optimized website performance by 15% by implementing best practices for code optimization, image compression, and caching, resulting in faster loading times and improved user engagement.
- Increased lead generation by 10%: Developed and implemented AEM components and workflows that streamlined lead generation processes, resulting in a 10% increase in qualified leads for Experian’s marketing campaigns.
- Trained 3 engineers on AEM: Trained 3 engineers on using Adobe Experience Manager, empowering them to build and manage web content effectively, which improved team efficiency and reduced reliance on external resources.
Troubleshooted and resolved 100+ website bugs: Proactively identified and resolved 100+ website bugs and issues, ensuring a smooth and error-free experience for users.
