News Experian

Experian

Developed and maintained AEM websites for Experian’s Shared Marketing division, supporting marketing campaigns with optimized, engaging web content. Key achievements include launching 7 campaign sites, improving site performance by 15%, increasing lead generation by 10%, training 3 engineers on AEM, and resolving over 100 site issues to ensure a smooth user experience.

Experian

Developed and maintained websites using Adobe Experience Manager (AEM) for Experian’s Shared Marketing division, focusing on creating and managing web content for various marketing campaigns and initiatives.

Measurable Achievements:

  • Successfully launched 7 marketing campaigns: Developed and launched websites and landing pages for 7 marketing campaigns using AEM, ensuring consistent branding, engaging content, and a seamless user experience.
  • Improved website performance by 15%: Optimized website performance by 15% by implementing best practices for code optimization, image compression, and caching, resulting in faster loading times and improved user engagement.
  • Increased lead generation by 10%: Developed and implemented AEM components and workflows that streamlined lead generation processes, resulting in a 10% increase in qualified leads for Experian’s marketing campaigns.
  • Trained 3 engineers on AEM: Trained 3 engineers on using Adobe Experience Manager, empowering them to build and manage web content effectively, which improved team efficiency and reduced reliance on external resources.

Troubleshooted and resolved 100+ website bugs: Proactively identified and resolved 100+ website bugs and issues, ensuring a smooth and error-free experience for users.